Kalmia Records Blog

The Importance of Page Content

The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.

1.1 General guidelines for a page
For a page to rank well with the search engines, the page should be optimized and have sufficient text that is of relevance to your visitor. Ideally the page will be written and presented to be easy to read. It will have a good use of white space and placing of text blocks and pictures (graphics).

The text you write should be warm and compelling. It should flow well so it is easy to read and be in short paragraphs so interest is easy to maintain.

The content you place on the page should be reflected by the page name, title, the H1 heading, description and meta tag keywords.
1.2 Page Content
As the number of pages on the web increases, it is becoming more difficult to achieve a high page ranking. There is much you can do and the most important consideration is the content on the page. Search engines are becoming more specialized at looking at the page as a whole and ranking the page on the basis if its content rather than just the title, meta tag keywords and the description. The text or copy on the page is now becoming the most important feature with the all the properties of the page being used to judge its ranking.

This is good from our point of view. Let me explain. If we are interested in creating a page that is relevant to our site visitor then the copy of the page will contain accurate and compelling information about its topic. The page will naturally rank higher than other less well constructed pages. If our pages are the best we can make them, when compared with much poorer pages, our pages will rapidly rise in ranking.

When a search engines refers a visitor to your page, they will record the time that they spend at your site (as long as the visitor clicks back to the search engine). This information is used to rank pages. If your visitor stays longer on your site compared with other sites, your page ranking will naturally improve.

So creating pages that are “sticky” will help ranking and in turn increase traffic to your site.

This is a short piece taken from my eBook on Web Site Traffic Building techniques. My eBook summarises the best techniques I have used over the last three years in creating successful commercial sites.

The full eBook is available from http://www.web-site-traffic-building.com

Nigel Stephens is a Microsoft MCP and has extensive experience in creating database driven web sites such as http://www.usb-products.com that are commercially successful. His eBook of the best techniques for developing targeted traffic is available from http://www.web-site-traffic-building.com

Google has many ways to help you find want you want easily. Here are 11 Power Search Tips to make your Google Experience easier and more fun. These Search Tips were found on the Following Google web page http://www.google.com/help/operators.html

1 - cache

This will return the Web Page that Google has in it’s Memory

• cache:www.google.com —- Returns Web Page
• cache:www.google.com Advanced Search — Returns web Page with Advanced Search Highlighted

2 - link

Lists web pages that have links to Target Web Page

• link:www.google.com Return Links to www.google.com

3 - related:

Find Web Pages that are similar to the Target Page

• related:www.google.com

4 - info:

This will show information Google has about the Web Page

• info::www.google.com

5 - site:

Google will restrict its search to only find results from the Target Domain

• help site:www.google.com Will Find Pages about Help

6 - allintitle

Will only return Search results where the Search terms appear in the Title

• allintitle:google search

7 - intitle:

Will only Return Pages that contain that word in the Title

• intitle:search

8 - allinurl:
Will only return Search results where the Search terms appear in the URL

• allinurl: google search

9 - inurl:
Will only Return Pages that contain that word in the URL

• inurl:search

10 - stocks:

Google Will Treat everything that Follows Search term stocks: as a Stock ticker symbol and Google will return a Stock Information Page

• stocks:ibm

11 - define:

This will return the definition of a word or phrase

• define:google

These were just some of the things you can Do with Google Search. If you would like to see some other fun things you can do with Google like currency conversions, Street Maps, Travel information, Fedex Package Tracking and to many others to list visit http://www.google.com/help/features.html

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built
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