Kalmia Records Blog

A 2010 job hunting campaign is by nature quite involved. While the Web has offered a variety of new sites and ways to communicate, it also creates exaggerated rivalry for topnotch jobs and potential challenges for job seekers.

Job searches need to be thought of as a highly individual, highly targeted marketing process where you are the product. Your resume is an ad. Your extended network is your lead generating machine.

So where does the Net fit in? At AACareers, we recently listed a job on Craigslist and got over 500 resumes in a workweek. For just one opening. That’s crazy competition.

Had the right individual contacted us ahead of our posting that ad, they could have secured the job prior to getting all that competition. How? By knowing a person at our company who became aware of the job prior to posting. Everyone was aware of the job for at least 10 days before it was posted. Who in your extended network might know of a job that’s coming available soon?

So the good news is that job boards give you a sense of who is hiring, and for what kinds of careers. But once those jobs are posted, the competition is intensive. You can still compete, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing - so you don’t stumble at a critical point.

Another problem to be aware of is how easily you can be checked out on the internet. As we Googled several candidates, we ran into some pictures and comments that were in questionable taste. Nothing larcenous, but enough to sway our thinking about who to hire.

AA-Careers provides a comprehensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

Affiliate marketing is very much like a consignment shop. Your website promotes various items and for all your time, you receive a cut from each lead. There is less time involved, few overheads, it works while you rest, and it is easy to learn.

To start, you must decide which merchandise or niche market you’d like to work in. To do this, identify solutions to issues a particular group of people are expecting, and then discover a means to resolve those problems. One of the most effective ways to determine this task is finding unique sets of highly drilled down longtail keywords or phrases; generally people look for these less often, but they will convert far more.

These important keywords can be obtained by using Micro Niche Finder or software like it. Data gathered from Micro Niche Finder or analogous applications or computer software will give you a list of associated terminology allowing you to get top listing on the internet search engines.

Further info is also accessible by the application, for instance the number of searches every word or phrase gets, the exact number of competing sites, and how strong those web sites are. Lastly, the information generated can identify desirable domains, help you in putting together your site, and point out the best sales opportunities.

Construction of a site is next on the list; but you’ll obviously have to do more than that. You’ll need to optimize your web site to better your ranking on the search engines. Applications like SEO Elite will make this simple. Your rivals’ websites are analyzed by Seo Elite information which then provides advice to increase search results.

In SEO Elite the information supplied by the application advises you on links, the best keywords, and an extensive listing of article submission internet sites for reference. Concisely, the data produced are much like to the advice that an SEO specialist may give. Once you have determined which target market you want to concentrate on, design your advertising, and your website is completed, it is time to get your website up in the search results. You’ll pick up regular payments and question why you ever doubted that affiliate marketing could be a success for you!

Co-established in January of 2003 by chief executive officer and active philanthropist Naveen Jain, Intellius is a company focused on online information, providing intelligence assistances to consumers through its site. Its main office is located at 108th Avenue NE in Bellevue, Washington.

The intelligence services that Intelius offers aid individuals and companies in dealing with personal and information protection risks that affect their private, social, and professional lives. Through the company’s assistance, people are able to verify any information about their customers, business associates, and friends.

The web-based company generates income primarily from its consumers, who buy its intelligence services based on pay-per-use and from online advertisers that provide relevant and targeted solutions to its consumers. Intelius Inc has built an assistance delivery platform utilizing analytics and heuristics technologies on information that are accessible to anyone online and offline to supply consumers with easily accessible data. With its precise and up-to-date intelligence services, Intelius empowers its clients in performing critical choices on their businesses and assets.

As told by the company’s founder and current president, holding a group of outstanding workers is basically the most vital element to a business’ achievement. This explains why Intellius has an average expenditure for healthcare for each employee ranges from $4,000 to $6,000 yearly.

The company was listed as the 127th of the 500 fastest developing technology businesses within North America, as ranked by Deloitte and Touche last year. In 2007, the Puget Sound Business Journal named the company as among Washington’s Top Three Best Workplaces. In 2006, it was honored by the American Business Awards (the Stevies) as the Best New Company. In addition, the Puget Sound Business Journal ranked it as one of the top 15 Corporate Philanthropists.

This type of marketing is very much like e-bay. Merchandise is advertised on your web pages in return, you receive a commission from every sale. It isn’t nearly as much effort, few overheads, it works 24 hours a day, and it’s simple to learn.

To start with, you must determine exactly which niche market best suits you. A effective way to go about this is, you need to find out solutions to issues a particular group of interenet users are going through, and then find out a solution. One of the better means to find this speedily is to look for specific sets of narrow keywords; generally customers search for these less, however more of these convert. If you need to root out these lucrative words and phrases, it is recommended that you use Micro Niche Finder or or a a similar application. Data gathered by this program or analogous applications and services compiles related terminology in a list format that you should focus on in order to get a great listing in an internet search and bring in a high number of hits. Further data is supplied from the application, for to illustrate search frequency, the number of competing internet sites, even competitor information. Finally, Micro Niche Finder information will help you locate associated domains, help you put together your website, and also discover the greatest sales opportunities.

Now it’s time to build a website; yet there are still crucial tasks to complete. It is crucial to fine-tune your internet site to improve your performance on the search engines. This is where SEO Elite information are useful. Your rivals’ sites are analyzed by SEO Elite information which then offers suggestions on improving search results. With software such as SEO Elite, info provided by the software package advises you on links, what words or phrases to concentrate on, and information on where and how to upload articles. Briefly, the data obtained are the same sort of data that a specialist in search engine optimization would provide.

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Once you settle on your niche market, have your advertising, and your internet site has been put together, it is time to get your website up in the search results. You will collect regular payments and you’ll wonder why you doubted that this type of marketing would be successful for you!

In essence affliliate marketing is a lot like a consignment store. Various good and services are pushed on your website for this, you’ll have a cut from each sale or lead. It isn’t as much work, very low overheads, it sells twenty four hours a day, and even better, it is relatively easy to learn.

The first step you need to take is to make a choice as to which merchandise or area best suits your life. A method of doing this is, find out solutions to problems a specific set of customers are suffering from, and determine the best solution. An effective way of achieving this easily is finding unique narrow keywords; generally people look for these less, nevertheless many more of these result in a sale.

These essential keywords can be obtained by using programs such as Micro Niche Finder. Data gathered from this computer program or other programs or software packages results in a list of associated keywords allowing you to get top placing on internet searches. Micro Niche Finder will in addition let you know detailed figures on the words or phrases, just how many other sites who exploit those keywords, and how good that competitor is. Ultimately, the information produced can help identify related domains, material for your website, and even draw attention to the greatest sales opportunities.

Now it’s time to put together a website; but you will plainly have to do more than that. Search engine optimization is absolutely essential. Programs like SEO Elite will make this less problematic. This software examines competitor’s websites and helps you by stating what you should do in order to have a good placing in the search engine listings.

In SEO Elite the information produced by the software package advises you on links, the best keywords, and even an extensive listing of sites to submit articles to refer to. Briefly, Seo Elite information is much like to the suggestions you might get if you consult a skilled SEO specialist.

Once you know which niche you’d like to sell in, design your product promotion, and your web site has been completed, then all you need to do is aggressively explode your search engine rankings. The profits will roll in on regular basis and question why you doubted that affiliate marketing would be a success for you!

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What is the science behind protein from whey? How does it work? If you remember from elementary science, whey is a by-product of cheese.

From whey are made Whey Protein supplements, which are useful for a number of health concerns including, but not limited to, degenerative diseases and weakened immune systems.

The “active ingredient”, as it were, that is found in protein from whey is cysteine.

Cysteine is an essential amino acid and is a factor in the production of glutathione, an antioxidant.

To make a long story short, protein from whey encourages antioxidant production, which boosts the immune system and slows cell degeneration.

Protein from whey comes right from where it sounds like it does: the cheese-making process.

Milk is separated into curds and whey, the curds being a solid and the whey being the remaining liquid.

The curds will continue through the process to become cheese.

You might think that the whey is then discarded, but instead it can be used to make the powerful health supplement, Whey Protein.

While drinking whey is not such an attractive notion, taking a protein supplement derived from whey is far preferable.

A body builder might take such a supplement to help build muscle, but it can aid in the relief of more serious health concerns as well, such as suppressed or weakened immune systems.

I am sure there is not many people amongst us that have not heard of this multi-purpose, super store. Stocking a variety of products, this shop is known internationally for its cheap products.

Not only does Asda have a great range of your every day grocery foods, its stores are usually so huge they have a wide range of other items. This can include household goods, children’s games and other non food items. The stores usually also have their own cafeteria and also a wide range of fresh produce - for example a range of cooked meats and a fresh fish counter.

Asda’s are usually situation slightly out of town and I would imagine this is the reason that they introduced online shopping. Once you have registered on their site you can do your weekly shop at almost the click of a button! With all the shopping broken down into categories you can easily do your online shop, book into a delivery slot that suits you and sit back and relax whilst you wait for some one else to deliver your shop direct to your door.

Asda are one of the great shops out there for offering discount codes. Offering money off your weekly shop this allows you to save more money they you usually do - all this without leaving the house! You can view Asda discount codes here.

Looking For Ways to Improve Sales and Customer Relationships?

Find Out Where Your Firm Stands in Today’s Customer Touchpoint Management (CTM) Revolution by Taking the CTM Quiz

(San Rafael, CA) What could be more important than improving sales and your customer relationships? Today, there is a fast growing movement, a revolution, among organizations interested in improving their customer-centricity through a better understanding of customer interactions, or “touchpoints.” Called “Customer Touchpoint Management” (CTM), the goal of this new movement is to improve customer experiences, and as a result, improve customer relationships. By improving customer relationships organizations improve market share, sales, and both customer and employee loyalty and advocacy.

But what exactly is a “touchpoint?” Touchpoints are all of the communication, human and physical interactions your customers experience during their relationship lifecycle with your organization. Whether an ad, Web site, sales person, store or office, Touchpoints are important because customers form perceptions of your organization and brand based on their cumulative touchpoint experiences.

Savvy organizations realize that customer relationships can no longer be considered exclusively the domains of sales and customer service. If the accuracy of invoices, or the professionalism of installers or cleanliness of your store or office is lacking, then the relationship can suffer no matter how well the salesperson or “owner” of the relationship performs. Savvy organizations know that they can best enhance relationships with customers by improving touchpoints across the entire enterprise.

In fact, improving your customer relationships can deliver powerful results to your organization. For example, through a comprehensive Customer Touchpoint Management (CTM) program developed to understand and improve key customer touchpoints, Avis gained market share in key travel markets and became a leader in customer loyalty and satisfaction as measured by Brand Keys and JD Powers.

So, where does your organization stand in the growing Customer Touchpoint Management movement? Take the following six-question CTM Revolution Quiz to find out if your firm is a CTM Observer, Follower, Leader or Visionary. If you want to see how your organization compares to others, take the quiz online at http://www.tpmetrics.com/tp_quiz.asp.

CTM Revolution Quiz (Circle your Yes/No answer)

Does your organization know…

1. All of its points of customer interaction (called touchpoints)? Yes No

2. Which touchpoints your customers highly value? Yes No

3. Your customers’ views of the effectiveness of highly valued touchpoints? Yes No

4. Your customers’ needs in each stage of their relationship with your company? Yes No

5. The most common sequence of touchpoints prospects encounter as they consider your offerings? Yes No

6. How your current customers classify themselves (for example: as dissatisfied, satisfied, loyal or advocate)? Yes No

Add up your “Yes” answers to find where your organization is positioned in the CTM revolution:

0: CTM Observer. While your firm may be doing well, there are opportunities for dramatic improvement in the customer-centricity of your organization. If your approach to better understanding and improving customer touchpoints has been to observe or monitor customer service trends in your industry, you may be finding it more and more difficult to compete. New clients and strong sales may be masking poor customer satisfaction and retention issues, which could lead to a serious problem down the road. You know that improving customer-centricity will help, but your organization may be having trouble getting its hands around just how to accomplish this - you’re not sure exactly where to start. Previous efforts to improve customer experiences have generated mixed results. As a consequence, staff are highly skeptical of new programs and their ability to truly effect change. A change of culture may be required to dramatically improve customer-centricity, and you probably need third party assistance to accomplish this.

1 - 2: CTM Follower. Your organization is making progress on improving customer experiences and is generating some positive feedback as a result. However, you are still following the Customer Touchpoint Management leadership of others. You appreciate that you are more customer-centric than some of your competitors, but worry that you have significant hurdles to overcome to catch up to the customer service leaders in your industry. You are proud of the improvements made to date and you want to continue the organization’s positive momentum. You realize that you may need outside experts to help the firm get to the next level.

3 - 4: CTM Leader. A Customer Touchpoint Management revolution leader, your organization is benefiting from being ahead of the customer experience curve. You excel in comparison with the majority of your competitors. Your sales are increasing, and you have improved the retention of both customers and employees. Customers who advocate your offerings are helping to fill your sales pipeline and employees who advocate your company are helping to attract outstanding staff. You are committed to continuously improving touchpoint performance through a dynamic Customer Touchpoint Management plan, and have systems in place that enable your organization to surface and apply touchpoint best practices. Not satisfied, however, you continually look internally and externally for opportunities to improve customer touchpoints in order to improve your customer-centricity and to stay ahead of your competition.

5 - 6: CTM Visionary. Your organization is the inspiration for the touchpoint revolution both within and outside of your industry. You have established benchmarks and best practices for developing and implementing a comprehensive Customer Touchpoint Management plan. You have developed a system of two-way communication that encourages ongoing and honest feedback from both customers and employees. Based on customer and staff input, you have established touchpoint standards and manage to those standards. Your customers consistently experience excellence in every touchpoint they encounter. Outstanding talent is clamoring to work for you and your competitors covet your employees. You are able to charge a premium for your products or services, and your corporate leaders are invited to speak about the customer-centricity of your organization. Happy to share your CTM story, you know that your success is based on an ingrained culture of relentlessly looking for better ways of understanding, improving and measuring your customer touchpoints in order to strengthen your position as a customer service leader, and to further distance yourself from your competitors.

We are in the early stages of the Customer Touchpoint Management revolution. If you find your organization positioned as a CTM Observer or Follower, it is not too late to learn from the Leaders and Visionaries and to apply the concepts of Customer Touchpoint Management to improving relationships with your customers. The benefits are powerful, creating happier customers, employees and owners.

About The Author

Hank Brigman is author of the upcoming book “Touchpoint Power!,” and President and CEO of Touchpoint Metrics (www.tpmetric.com), the research consultancy that pioneered Touchpoint Mapping. Based on their proprietary methodology, Touchpoint Metrics delivers data, insights and recommendations that serve as a foundation for Customer Touchpoint Management efforts. Hank can be reached directly at 415.258.8524 or via email at: hbrigman@tpmetrics.com.

Affiliate marketers and webmasters are gearing up for the holiday season. Tips from Spreadshirt’s affiliate marketing manager.

It’s November, leaves are turning, nights are colder and there’s that particular smell of marketing in the air. It’s making its way onto the Internet.

Already the big players: Amazon, Ebay, Marks & Spencers have rolled out Christmas affiliate campaigns and bonuses. Slowly, even the smaller websites: personal sites, blogs, small company pages are looking to get involved in seasonal affiliate marketing.

Following online newspaper formats, operators are finding they can make a profit with little effort. Keyword ads campaigns from Google and Yahoo are neat, clean services that work. Partially due to their relevance - the ads that show up are driven by the content of the page - but also a subtle layout that takes away from the garish and dated pop-ups.

Another unobtrusive method is the integrated ad. With readers used to seeing adds in all forms of journalism, bloggers in particular can use this medium to introduce ads that readers will see and that can even add an aesthetic element to the page. The fun fashion-bash blog gofugyourself.typepad.com does it well, as does the food site www.101cookbooks.com/. When the ads match the style and topic of the website, they’re not only a means of funds, but provide a valuable service for site visitors.

Affiliate programmes are the small operator’s tool of choice. They serve to link websites to a large pool of companies happy to pay for the chance to advertise on the site. With a variety of setups, owners can get paid for every click made on an advertisement or any purchase made through clicking on an advertisement. There’s a host of European and UK-focused programmes: they collect merchants especially catering to the UK market. The big players offer the most options, and usually sign-up is completely free. Some favourites are: Affiliate Window (www.affiliatewindow.com) Trade Doubler www.tradedoubler.com and Commission Junction (www.cj.com).

What to look for in advertising? Especially for the Christmas season, sites offering gift options are attractive. Always popular are food and alcohol sites.. In the season of giving, gift-able items in the £20-50 price range can add spark to the site with seasonal banners and some extra spending cash. Popular options: wines and spirits from wine.com, decadent chocolates from www.godiva.com or something more personal and unique: photographs and photograph gifts from Shutterfly www.shutterfly.com or customised apparel from Spreadshirt www.spreadshirt.co.uk.

The grassroots, back to the sources, favourite is the net ring. The fantastic sports blog www.ericmcerlain.com/offwingopinion links unto others and has others link unto him. More organised methods include: Webring www.webring.com and RingSurf www.ringsurf.com. The sites link smaller sites in a large directory: it simultaneously boosts online presence and makes less ubiquitous sites easier to find.

All ranges of sites, including one’s that never thought they could be advertisers, are joining the bandwagon. It’s adding to the ever-dynamic world of online marketing, and offering up the promise of payoff for free expression and creativity.

Sarah Falcon is the affiliate marketing manager for Spreadshirt UK (http://www.spreadshirt.co.uk)