Kalmia Records Blog

A modern job hunting campaign is by nature very complicated. While the internet has offered a variety of new channels, it also creates increased competition for choice jobs and possible challenges for job hunters.

Job hunting needs to be thought of as a personal, very aimed marketing process where you are the product. Your resume is an advertisement. Your extended network of colleagues is your source for job leads.

So where does the net fit in? At AA-Careers, we recently posted a job on a popular job site and got over 650 applications in a calendar week. For a single position. That’s increased competition for jobs.

Had a strong candidate called us before we ran the posting, they could have landed the job before running in to all that competition. How? By finding someone who knows an employee at our office who became aware of the job prior to posting. Everyone knew of the job for at least 10 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your cover letter and resume carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a quick triage process. How? The same way any HR professional would. By eliminating resumes where the objective didn’t match our position description. By eliminating candidates whose cover letters gave us causes not to employ them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by passing over candidates who didn’t bother to spell check their cover letter and/or resume.

So the good news is that job boards give you a feel of what companies are hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still try, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how easily you can be checked out on the net. As we Googled several candidates, we ran into some pictures and comments that were in questionable taste. Nothing larcenous, but enough to sway our thoughts about who to hire.

AA-Careers provides a extensive set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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